Founder Series



presented by


The Welltodo Founder Series is London’s leading event series for forward-thinking brands, startups, influencers and investors in the wellness industry.


TUESDAY, 28th MARCH – 2017

Pana Chocolate Hello Fresh Hotpod Yoga

The Welltodo Founder series is back in 2017, and we’re shifting our focus toward global business. With the success of the series in 2016, we’re going one bigger and taking our community on a journey beyond the UK wellness market. We’re asking you to explore the possibilities in the international arena – by gathering Founders of next-level businesses to share their insights and advice.

The wellness industry isn’t slowing down. It is now estimated to be worth $3.72 trillion globally, and it has never been a better time to launch or grow a wellness brand, in a fast-growing industry that is now ripe for investment.

To launch the Welltodo Founder Series for 2017, we’re inviting you to join in the conversation with our curated panel of wellness entrepreneurs, who’ll share industry insights, strategies to launch and grow your brand, and advice from challenges they’ve faced along the way.

This event is designed to help you take your business to the next level!

Presented by Bird & Bird, and hosted by industry expert and founder of Welltodo, Lauren Armes, you’re in for a taste of what success in the wellness industry looks and feels like. The panelists will discuss forming unique marketing strategies, funding initiatives, finding a mentor, overcoming the fear, the art of hiring, and how they see the industry changing and evolving. Afterward, you’ll have a chance to mingle with other forward-thinking movers and shakers.

The event has a history of selling out, so don’t waste time registering – grab your ticket now and join the ride!



Tuesday 28th March, 2017.

7:00pm arrival. 7:30pm (sharp) start.


Bird & Bird LLP, 12 New Fetter Lane, London EC4A 1JP (prepare for a spectacular view of London!)


– A 1hr Q&A with successful entrepreneurs sharing their own experiences and business advice – including a chance to ask your own questions.

– The opportunity to meet and connect with forward-thinking individuals representing businesses within the fitness, food and drink, beauty, consumer technology, fashion/athleisure, social enterprise, media and investment sectors.

– An inspiring and educational evening designed to kickstart your business.

– Networking over drinks and healthy snacks.

– A Planet Organic goodie bag to take away — stuffed with delicious treats.


Pana Barbounis | Founder, Pana Chocolate

Pana Barbounis is the founder of Pana Chocolate, the fastest growing raw, organic chocolate in the world. It’s not just a chocolate company, it is a movement towards healthy and organic living, sustainable business and leadership practices. Founded in Australia, Pana Chocolate is now sold in over 20 countries, in over 3,000 outlets globally, and in Pana Chocolate shops and satellite stores. The company has almost doubled year-on- year since starting in July 2012. Pana Barbounis has created a unique, sustainable business practice that does not compromise the planet or its people.

Patrick Drake | Co-Founder, HelloFresh

From the City to the kitchen, Patrick Drake’s journey has been anything but conventional. Patrick started off his career as a lawyer, but pretty soon his love of food meant he was leading a secret double-life. Eventually, Patrick realised cooking was a lot more fun than law, so he swapped his fountain pen for a chef’s knife and never looked back. Now Co-Founder and Head Chef at HelloFresh, which was recently valued at €2 billion, Patrick also runs an online cookery school with a TV show airing in 68 countries this year.

Max Henderson | Co-Founder, Hotpod Yoga

Max Henderson started London life as a strategy consultant, working with multinational corporations to improve the sustainability of their operations. Always an entrepreneur at heart, it was an easy leap to make when Hotpod Yoga began to take shape. With a late-blossoming love for yoga and a stint at London Business School under his belt, Max now very happily acts as Managing Director for Hotpod Yoga.

Pana Chocolate Hello Fresh Hotpod Yoga

Welltodo Founder Series March 2017 - Max Henderson, Patrick Drake, Pana Barbounis


Don’t miss the industry’s favourite event.

Meet, connect and learn from like-minded industry professionals.

Take your business to the next level.







If you are interested in discussing an event partnership or sponsorships with Welltodo please contact us.