LONDON, United Kingdom — Natural protein ball brand Boostball is set to become the first 100% vegan snack offered on-board Virgin Atlantic flights.
At a time when an increasing number of consumers are adopting a plant-based diet, Virgin Atlantic says it is committed to adapting its offerings to meet such needs. Having already dipped its toe into the world of wellness through its longstanding partnership with meditation app Headspace, the airline continues to lead the way in catering to passengers’ evolving health and wellness needs.
“We are delighted to work with Boostball to launch onboard a new tasty product that offers our customers a healthy nutritious alternative snack,” said Mark Nunn, Senior Manager of Inflight services Food and Beverage at Virgin Atlantic.
“It gives even more options to the growing numbers of customers that have specific dietary needs,” he added.
Made using just seven natural, raw ingredients, Boostball’s products target on-the-go, health-conscious consumers looking for a snack with high protein content and no compromise on flavour. Currently stocked by independent health shops across the UK, as well as via Amazon, the brand is one of a growing number of ‘raw’ labelled food and drink startups that have launched in Europe over the past five years.
However, with the raw market still a very niche one, securing a major listing with Virgin Atlantic will help to increase the brand’s visibility as the market continues to grow –– albeit slowly.
“It’s a great partnership with Virgin Atlantic, as it means huge distribution for Boostball,” explained Boostball Co-Founder Dan Chambers.
“The listing will really help us to drive consumer awareness of our product and we look forward to supporting Virgin Atlantic’s endeavour to provide healthy on-board snacks to suit all passengers’ needs.”
As more airlines start to embrace the health-conscious traveler through subtle and integrative solutions such as this, it highlights the opportunities that exist for wellness brands for distribution outside of the mainstream channels.