Welltodo Today: Swapping Fashion For Fitness, Is Fitbit In Trouble? The Future Of Drinking

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Today’s key global wellness news articles from around the world, impacting the industry and influencing the business of wellness.

JD Sports’ profits boosted by fashion for fitness wear – BBC News

The fashion for wearing running shoes and tracksuits as day-to-day clothing has given JD Sports a spring in its step as it reported record profits. The “athleisure” trend led to an 81% increase in pre-tax profits last year to £238.4m.

This Edible Water Bottle Is How You’ll Drink In The Future

If you run in a race in London in the near future and pass a hydration station, you may be handed a small, bubble-like sphere of water instead of a bottle. The gelatinous packaging, called the Ooho, is compostable-or even edible, if you want to swallow it.

This New Startup Wants to Deliver Healthy Baby Food to Your Doorstep

New mom and investment executive Angela Sutherland didn’t have time to spend hours puréeing sweet potatoes and green beans for her months old daughter, who was just starting to eat solid food. So she decided to analyze the amount of sugar in the baby food sold at local grocery stores to find the healthiest option.

High street shops close as consumers swap fashion for fitness

Consumers are switching their spending from goods such as clothes to experiences such as dining out and hitting the gym, leading to hundreds of high street shop closures, new research shows. Research conducted for professional services firm PwC by The Local Data Company (LDC) shows more health clubs, jewellers, food shops and restaurants opened in 2016, while department stores and banks saw a fall in store numbers.

The 10 most influential fitness stars in the world, according to Forbes

Forbes on Wednesday released a list of the 30 top social media influencers in the world, further proving the power of Instagram, YouTube, Twitter, and Facebook in building a business empire. Along with influencer analytics firm Traackr and social insight platform Captiv8, the company measured the reach, audience size, resonance, relevance, and engagement of a number of internet-born English speaking influencers in three categories: Beauty, Fitness, and Home.

Fitbit Is Entering New, Dangerous Waters As Consumers Turn To Smartwatches

Not too long ago, most consumers were satisfied that simple fitness trackers, not smartwatches, were a good way to enter the age of the ” quantified self.” Sales of Fitbit’s trackers flourished, and the company held a successful IPO. But times have changed, the numbers show.

“Ugly” Produce Platform Full Harvest Closes $2M Raise – BevNET.com

The San Francisco-based Full Harvest, founded by Christine Moseley, a former head of business development at Organic Avenue, has raised $2.35 million thus far, having brought in $350,000 from The Impact Engine, Astia and Wilson last May.

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